I love photographing women. And I love photographing women entrepreneurs. And I love that in photographing women entrepreneurs, I am helping them represent their businesses, not only with what the business is all about but by showing the world who they are. Inside and out.
There’s been so much chatter about personal branding and is it real or is it trying to show you in a false light. Someone who you really aren’t but want the world to think you are. Certainly there are people out there doing that, but what I love about creating personal branding imagery is that I bring out my client’s true spirit, the magic that lies within them. Because who wants to do business with someone that’s false from the get go? Who wants to do business with someone that looks uncomfortable, awkward or lacking in authenticity? Not me. Not you. And when that magic is revealed, people can feel it. And they know inside they’re hiring the right person for the job.
I ask them all the questions about their business, who their demographic is — all the standard stuff. But then I ask them what their personal strengths are, what brings them joy, what are the diverse aspects of their personality, what qualities they want their potential clients to see from the images we create. And then I capture this — their authentic nature.
I recently had the opportunity to work with an amazing entrepreneur who I met through Femworking. Her business, SXCS Collective, is about activating the “super powers” of her clients. So that they, their business and their staff can thrive. And Carole is just the person to do this, because she has super powers of her own. She is passionate about what she does — engaging and asking deep questions that help you swim through muddy waters and find answers and solutions. She is also an amazing survivor. Her story proves her own super powers. She is full of light, life, passion, joy, grace … total magic. And I was honored to photograph her expression of all of that.
We had a fun, afternoon at Ida Lee Park and in/around downtown Leesburg capturing Carole’s spirit. And yes, there’s a super hero type image for fun!
Thank you Carole, for trusting me to capture your true spirit and magic! You truly are a Bright Soul!